Why startup founders procrastinate with marketing and how to deal with it

Startup founders are known for their hustle and drive, but even the most ambitious entrepreneurs can fall victim to procrastination when it comes to marketing their businesses. There are a few reasons why this may be the case.

First, marketing can be daunting for startup founders who are already stretched thin. With so many other responsibilities on their plate, such as product development, fundraising, and team-building, it's easy for marketing to fall by the wayside. This is especially true for founders who are not marketing experts and may feel overwhelmed by promoting their business.

Another reason why startup founders may procrastinate with marketing is that it can be difficult to know where to start. With so many different marketing channels and tactics to choose from, it can be hard to know which ones will be most effective for a particular business. This uncertainty can lead to paralysis, with founders unsure of which steps to take and ultimately choosing to do nothing.

Additionally, some startup founders may be hesitant to spend money on marketing, especially if they are operating on a tight budget. While investing in marketing is essential for long-term success, it can be difficult for founders to justify spending money on something that may not have an immediate return on investment.

Here are a few ways to deal with procrastination when it comes to marketing for a startup:

  1. Develop a solid marketing plan: This should include specific goals, tactics, deadlines, and a budget, as well as a timeline for execution. Having a clear plan in place can help to focus efforts and avoid the uncertainty that can lead to procrastination.
  2. Seek expert advice: If you are not a marketing expert, consider working with a consultant or agency to help develop your plan and guide your business on the most effective tactics.
  3. Set aside dedicated time for marketing: Make sure to include marketing activities in your daily or weekly schedule, and treat this time as non-negotiable. Break tasks down into smaller, more manageable steps.
  4. Prioritize your marketing budget: Even if you are operating on a tight budget, it's important to allocate funds for marketing. Consider it an investment in the long-term success of your business.
  5. Hold yourself accountable: Consider working with a mentor, coach, or accountability partner who can help you stay on track and avoid procrastination.

By following these steps, startup founders can overcome their tendency to procrastinate with marketing and focus on promoting their business effectively.